Ace Baby recognize the importance of the personal data you have entrusted to us and believe that it is our responsibility to properly manage, protect and process your personal data.

This privacy policy will help you understand how we uses and protects the data you provide to us.

The term ‘Ace Baby’ or or ‘us’ or ‘we’ refers to the owner of the website. The term ‘you’ refers to the user or viewer of our website.


We reserve the right, at its sole discretion, to modify, update and/or amend this Privacy Policy from time to time. Changes and clarifications will take effect immediately upon their posting on the website. We encourage you to review this Statement periodically to be informed of how we are protecting your personal information. By using this site and/or providing information as a registered user, you are in agreement with our privacy policy.

If you do not agree to this Privacy Policy or any amendments to this Privacy Policy, we may not be able to render all services to you and you may be required to terminate your relevant agreement with us and/or stop accessing or using the website.

Instruction for Use

We use password set up by users to help protect your personal information from unauthorised access, use, or disclosure. Users are fully responsible for protecting their password. If users are using public computer, please logout before leaving to prevent disclosure of personal information.

Collection of Personal Data

The term “Personal Data” means any information in the possession of Ace Baby or control of Ace Baby that relates directly or indirectly to an individual to the extent that the individual can be identified or are identifiable from that and other information in the possession of Ace Baby such as name, address, telephone number, email address and some other personal information. We may “process” your Personal Data by way of collecting, recording, holding, storing, using or disclosing it.

Your Personal Data may be collected from you during your course of dealings with Ace Baby in any way or manner including pursuant to any transactions and/or communications made from/with us, including interactions on our site. We may also collect your Personal Data from a variety of sources, including without limitation, at any events, seminars, road shows, customer satisfaction surveys organised or sponsored by the Ace Baby and/or from the cookies used on the site.

In addition, we may also receive, store and process your Personal Data which are provided or made available by any third parties, credit reference bodies, regulatory and law enforcement authorities, for reasons including delivery of Ace Baby products and/or services, performance of conditions of agreements and/or to comply with the legal and regulatory obligations.

Purpose of Acquiring and Processing Your Personal Data

Your Personal Data may be processed for the following purposes:

  • to communicate with you;
  • to provide products and/or services to you;
  • to respond to your enquiries or complaints;
  • to process your purchase and/or contest entry;
  • to provide you with information and/or updates on the present and future appointments, other products, services and/or promotions offered by us and selected third parties which may be of interest to you from time to time by SMS, phone call, email, fax, mail, social media and/or any other appropriate communication channels;
  • to send you seasonal greetings messages from time to time;
  • to send you invitation to join our membership, events and promotions and other events;
  • to monitor, review and improve the, treatments, products and/or services that you currently have with us;
  • to process and analyse your Personal Data either individually or collectively with other individuals;
  • to conduct market research or surveys, client profiling activities, planning and statistical analysis within Ace Baby;
  • to share any of your Personal Data with the auditor for our internal audit purposes;
  • to share any of your Personal Data with a third party necessary for the preparation of legal documents or contract to be entered by you with Ace Baby;
  • to share any of your Personal Data with a third party necessary for the purpose of applying and obtaining insurance policy(ies), where necessary;
  • to maintain and improve customer relationship;
  • to maintain and update internal record keeping;
  • for registration for a user account with Ace Baby;
  • for internal administrative purposes;
  • for audit and risk management purposes;
  • for detecting, investigating and preventing fraudulent, prohibited or illegal activities;
  • for direct marketing purposes via SMS, phone call, email, fax, mail, social media and/or any other appropriate communication channels;
  • for meeting any applicable legal or regulatory requirements and making disclosure under the requirements of any applicable law, regulation, direction, court order, by-law, guideline, circular or code applicable to Ace Baby;
  • to enforce or defend Ace Baby rights and your rights under, and to comply with our obligations under the applicable laws, legislation and regulations; and/or
  • for other purposes required to operate and maintain Ace Baby business, (collectively referred to as the “Purposes”), and you agree and consent to Ace Baby using and processing your Personal Data for the Purposes in the manner as identified in this Privacy Policy. If you do not consent to Ace Baby processing your Personal Data for one or more of the Purposes, please notify us at the contact details below.

Consequences of Not Consenting to This Privacy Policy

It is obligatory for us to collect and to retain your Personal Data unless stated otherwise. If you do not supply your Personal Data, or do not consent to the above or this Privacy Policy, Ace Baby may not be able to:

  • process your purchase of any of our products and/or services;
  • communicate with you;
  • provide you with our products and/or services requested;
  • accept and process your entry to any contest;
  • update you on our latest products, services and/or promotions; and/or
  • allow you to access certain sections of the site where log in is required,

and you may be required to terminate your agreement or discontinue your business relationship with Ace Baby.

Disclosure of Your Personal Data

We will not disclose any of your Personal Data to any third party without your consent except to the following third parties, for one or more of the above Purposes:

  • companies within us and our respective employees;
  • your immediate family members and/or emergency contact person as may be notified to Ace Baby from time to time;
  • Our business partners and affiliates that provide related products and/or services in connection with Ace Baby’s business for joint promotions and/or contests;
  • any person under a duty of confidentiality to which has undertaken to keep your Personal Data confidential which Ace Baby has engaged to discharge our obligations to you;
  • any party in relation to legal proceedings or prospective legal proceedings;
  • Our auditors, consultants, lawyers or other financial or professional advisers on a need to know basis for the purpose of those advisers providing advice to Ace Baby;
  • any party nominated or appointed by Ace Baby either solely or jointly with other service providers, for purpose of establishing and maintaining a common database where Ace Baby has a legitimate common interest;
  • data centres and/or servers located within or outside Malaysia for data storage purposes;
  • payment channels including but not limited to financial institutions for purpose of assessing, verifying, effectuating and facilitating payment of any amount due to us in connection with your purchase of our products and/or services;
  • government agencies, law enforcement agencies, courts, tribunals, regulatory bodies, ministries, and/or statutory agencies or bodies, offices or municipality in any jurisdiction, if required or authorised to do so, to satisfy any applicable law, regulation, order or judgment of a court or tribunal or queries from the relevant authorities;
  • any provider of public utility or related services, whether or not governmental owned and/or any corporations approved and established for the provision of utility services and facilities;
  • Ace Baby appointed product and/or service providers, suppliers or agents, to discharge or perform one or more of the above Purposes;
  • any persons, authorities or regulators to whom Ace Baby is permitted or required to disclose to under the applicable laws; and/or
  • the general public when you become a winner in a contest by publishing your name, photographs and other Personal Data without compensation for advertising and publicity purposes.

Your Rights

In respect of your right to access and/or correct your Personal Data, we has the right to refuse your request to access and/or correct your Personal Data for the reasons permitted under the law, such as where the expense of providing access to you is proportionate to the risks to your privacy, or where the rights of others may also be violated, amongst other reasons.

You have the right at any time to request Ace Baby to limit the processing and use of your Personal Data (for example, requesting us to stop sending you any marketing and promotional materials or contacting you for marketing purposes).

In addition, you also have the right to inform us on your withdrawal (in full or in part) of your consent given previously to us subject to any applicable legal restrictions, contractual conditions and a reasonable duration of time for the withdrawal of consent to be affected.

Retention of Your Personal Data

Any of your Personal Data provided to us is retained for as long as the purposes for which the Personal Data was collected continues; your Personal Data is then destroyed unless its further retention is required to satisfy a longer retention period to meet the operational, legal, regulatory, tax or accounting requirements of Ace Baby.

We do not store your credit card information. Your credit card information is encrypted during transmission using secure socket layer (SSL) technology, which is widely used on the Internet for processing payments. Your credit card information is only used to complete the requested transaction and is not subsequently stored.

Security of Your Personal Data

Ace Baby is committed to ensuring that your Personal Data is stored securely. We will make reasonable updates to its security measures from time to time and ensure the authorised third parties only use your Personal Data for the Purposes set out in this Privacy Policy, and to adequately safeguard your Personal Data.

Please be aware that communications over the Internet, such as emails/webmails are not secure unless they have been encrypted. Your communications may be routed through a number of countries before being delivered – this is the nature of the World Wide Web/Internet.

We cannot and does not accept responsibility for any unauthorised access or interception or loss of Personal Data that is beyond our reasonable control.

Personal Data from Minors and Other Individuals

To the extent that you have provided (or will provide) Personal Data about your family, spouse and/or other dependents, you represent and warrant that you have obtained their consent to provide their Personal Data to us and they consent to their Personal Data being processed in accordance with this Privacy Policy and, with respect to minors (i.e. individuals under 18 years of age) or any individuals not legally competent to give consent, you consent on their behalf (and you confirm that you have the authority to do so).


External Links

  • If any part of the site links you to other websites, those websites do not operate under this Privacy Policy and Ace Baby does not accept any responsibility or liability arising from those websites.
  • Likewise, if you subscribe to an application, content or a product from a strategic partner of Ace Baby and you subsequently provide your Personal Data directly to that third party, that Personal Data will be subject to that third party’s privacy policy (if they have such a policy) and not to this Privacy Policy.
  • We recommend you to read and understand the privacy statement/policy posted on those other websites in order to understand their procedures for collecting, processing, using and disclosing personal data and before submitting your Personal Data to those websites.


For any questions about this Privacy Policy, please email to