The Story Behind

Ace Baby

Ace Baby was born in 1980s as a mother-baby care product range. Aim to create practical, reliable, safe and quality essentials for newborns, infants and toddlers, at an affordable price through a thorough rationalization of manufacturing process.

We have over 1000 distribution channels through our retail network throughout Malaysia and successfully expanded in the global market in Indonesia, North Africa and other Southeast Asian countries.

“You don’t have to spend a fortune to be a good parent”


We believe a bundle of joy shouldn’t be expensive. We focus on the equilibrium of material, functionality, aesthetics and price. With the subtraction of excessive features and design unrelated to function, we deliver simplicity in a universal high-quality products.

Research and Development

Through a continual process of research and development, Acebaby innovates products that satisfies the needs of a new mother and her baby, develop the value behind, and allows it to better integrate into mother-baby’s daily life, bringing convenience for parents while heightened comforts, good health and safety to the baby.

Our products were researched, developed and manufactured to the highest standard through three principles: material selection, functionality and safety. Every product goes through multiple rounds of critiques before it is released to the market.

Adhere to international standards

Our products are manufactured under strict quality control. We developed prototypes for intensive testing before releasing the final product to ensure maximum safety and reliability for the baby’s development.

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